Category:
Graphic Design
Client:
Moment Skis
Duration:
8 weeks
The design approach revolved around surreal storytelling, balancing nostalgia with a fresh visual identity for the tour. Drawing inspiration from the MFEO song and Jack’s Mannequin’s emotive, atmospheric music, I envisioned a dreamlike narrative—one that felt both intimate and expansive. The astronaut figures, floral elements, and cosmic distortions symbolize themes of connection, distance, and timeless love, mirroring the themes of the band’s music and their return to the stage.
(MY APPROACAH)
The design approach revolved around surreal storytelling, balancing nostalgia with a fresh visual identity for the tour. Drawing inspiration from the MFEO song and Jack’s Mannequin’s emotive, atmospheric music, I envisioned a dreamlike narrative—one that felt both intimate and expansive. The astronaut figures, floral elements, and cosmic distortions symbolize themes of connection, distance, and timeless love, mirroring the themes of the band’s music and their return to the stage.
(VISION & INNOVATION)
I wanted this piece to feel alive—something that grabs attention both on the slopes and on the ski rack. The concept evolved around surreal elements like distorted faces, shifting perspectives, and bold color contrasts, pulling from themes of perception, control, and breaking free.
By incorporating natural elements like mountains and clouds, I tied the psychedelic elements back into the outdoor adventure space, making it feel both otherworldly and right at home in a ski setting.
(CHALLENGES)
Designing for skis is not like designing a poster—the elongated shape, the binding placement, and the need for high-res printing all required careful planning. A major challenge was ensuring the artwork flowed seamlessly across the skis, maintaining impact from a distance while still being rich in detail up close.
Additionally, avoiding skulls—a go-to motif in many designs—pushed me to explore new ways to create an intense, energetic look without relying on common tropes.
(PROBLEMS)
One of the early hurdles was ensuring the fluorescent colors printed correctly without losing vibrancy. Since Moment Skis could accommodate bright colors through their sublimation process, I leaned into high-contrast neon tones that would pop on the slopes.
Another challenge was ensuring the design didn’t feel too cluttered—I had to balance complex textures with enough breathing room to keep the artwork readable and impactful.
(USER-CENTRIC DESIGN)
This design was created with skiers in mind—not just as a piece of art, but as something they’d want to ride and show off. I paid close attention to how the design would appear while in motion, making sure the energy and flow of the graphics complemented the natural movement of skiing. The artwork is meant to stand out on the slopes, with bold contrasts that pop against snowy landscapes while still feeling natural within the Moment Skis lineup.
(USER NEEDS)
Skiers want a design that is both visually striking and durable. This meant ensuring that the details remained crisp at large scales, the colors worked well within the printing limitations, and the composition felt intentional even with bindings in place. Above all, the goal was to create a ski graphic that feels like an extension of the rider's personality, something they’d be proud to own and excited to ride for seasons to come.
